When it comes to mishandling your money, broad match keywords without a negative keyword list are the worst offenders.
All of our clients have a live dashboard to monitor their campaign.
certified team
Managed Ad
Average Reduction
Due to the increased competition for keyword use, the short answer is that you are likely spending more on Google Ads than you realize. True spending control requires keyword type match refinement, a working negative keywords list, and consistent monitoring of the account which can help you prevent the problem instead of dealing with it after the fact.
Cash leaves your account daily and you’re not sure what happened to it, right? Here’s a list of possible issues:
No need to increase your budget — just find an agency that will run your account carefully.
Broad match keywords wasting budget on non-converting searches;
Negative keywords were not added to the account;
The agency created a campaign and then forgot about it;
You can see the metrics but cannot understand if they turned into sales.
All plans incorporate the complete spectrum of Google Ads services, not just their search ads.
Text ads are triggered by searches, so they appear exactly when people search for what you offer.
Visual advertising in the form of a banner across thousands of partner sites and apps.
Product advertisements, shown with images and prices.
Google's type of ad that is powered by AI but supervised by humans; not left to run itself.
Showing the customer the exact product he viewed instead of simply giving him some banner.
In-stream and Discovery advertising within the Google Ad network.
All the setup of tracking done before any budget is spent.
Ongoing cleanup of your account from irrelevant keywords.
A typical agency would set up a campaign and check its stats monthly. In Spend Shield, we review campaigns weekly and prevent waste instead of paying for it.
When we get a new account, we look for waste in the campaign.
Instead of setting up campaigns based on broad keywords, we segregate them based on the actual search intent.
We set campaigns with the right settings, including conversion tracking and negative keywords, from the first day.
Instead of reviewing campaigns monthly, we look at which keywords are wasted every week.
We increase a campaign's budget only after confirming its efficiency.
Find out how significantly different it is to deal with a real Google Ads agency rather than a “cheap” one.
Each account has its peculiarities and ways to help. This is how we dealt with customers from five different areas:
Transformation of all keywords based on the customer’s needs.
Saving on useless clicks
60%
Price per lead
₹380 → ₹145
Number of bookings
+85%
Use of relevant high intent B2B search terms and the implementation of a display retargeting campaign for visitors that made no inquiry.
Number of inquiries
+70%
Cost per inquiry
-45%
Display retargeting CTR
2.8%
Launching search campaigns before wedding and festival seasons that were tight in the dry periods.
Cost per inquiry
-38%
Revenue per ad spend
4.7%
Unclaimed expense
~₹35,000/
Search campaign aimed on high intent installation queries and dynamic funnel for retargeting visitors who made an inquiry.
Conversion rate
+52%
Cost per inquiry
-33%
Number of inquiries
28%
Google Shopping campaigns with improved product feed and cleaning up negative keywords.
Revenue from campaigns
+160%
advertising expenditure return
2.4 to 5.8
inappropriate searches money
-55%
Want results like these?
Pay by ad spend and not guesswork – only management fee is shown, separate from ad spend.
for Businesses That Are Just Starting with Google Ads
For Businesses Ready to Grow (most Popular)
Everything from Starter, plus:
For High-Spenders or Ecommerce Accounts
Everything from Growth, plus:
Already running Google Ads? We can conduct the audit for you and let you know where you are wasting your money!
The best use of Google Advertising will come from an established funnel that supports it. Discover our other offerings apart from being a Google Ads Agency:
The implementation of successful multi-channel performance marketing on Google, Meta, and Youtube
The building of landing pages that convert traffic into business.
The creation of ads that bring results rather than simply wait for approval based on their design.
Free organic traffic that adds up to traffic you are paying for.
No Clicks Wasted. No Budgets Wasted. Every day without an audit means more money is leaking out of your budget.
Many Coimbatore companies spend ₹7,999–15,999 each month apart from the advertisement expenses. If the Google Ads agency charges much less amount, it means that they do minimum management every month on average.
Most companies see effective results from January spending between ₹30,000 and ₹50,000 every month. If the budget is less, the algorithm has too little data to perform optimally.
Search ads are shown when a person searches a query while Display ads are presented as banners on various websites, providing an opportunity to improve brand awareness.
The search ads campaigns can be successful within a week, but achieving the optimum results in terms of return on investment usually requires 4-6 weeks.
Usually, it is possible to diagnose already existing accounts and make improvements instead of starting everything from scratch.
Indeed, Shopping campaigns are part of every Growth , Full Funnel plan: we will set up the campaigns and optimize the product feed.
