Getting the CPL target right is Mandatory and reporting the same is a requirement too. No pointless reach figures here; we provide only the results.
Our Performance Marketing clients have access to a live dashboard. we do not give them a summary of what we want them to see
certified
Managed ad spend
Cost-Per-Lead
Cookie tracking has become unreliable now. There are privacy constraints in the devices and browsers that use the iOS. Performance Marketing adopts an alternative approach. It employs first-party information and depends on platform-native conversion tracking apart from cookies. This allows accurate data to be obtained and utilized.
That is why the optimization depends on how effectively tracking is done and not just on how much.
The budget goes out every month. Somehow, the sales numbers don’t move the same way. Sound familiar?
Instead of increasing the budget, you need performance marketing that focuses on one metric, your real cost-for-result.
The spending for ads keeps increasing, while the sales numbers remain the same.
The reports provide figures about reach and impressions, but never speak of the actual cost-for-lead.
There is ambiguity in the channels that brought the sales.
Every time the same wide audience is targeted.
Our marketing system is created based on the concept of the ad-to-sale funnel.
Running search, shopping, and performance max campaigns based on your sales.
Providing Facebook and Instagram ads that target the audience based on actual behavior instead of demographic criteria.
We analyze where clicks go before proceeding to spend any money on ads.
We analyze where clicks go before proceeding to spend any money on ads.
Setting Google Analytics, Meta, call tracking properly.
Testing several ad variations against one another, rather than running just one creativce for months.
Campaigns that target audience who have already expressed interest, without running ads to cold audience over and over again.
Ability to see your money spent, leads acquired, and cost of each conversion in real-time.
Most companies start campaigns and explain them afterwards. Instead, we determine the target beforehand and do not spend a single ruble without passing our five steps.
Before starting to spend money, we agree on target cost per lead or return on ad spend, and audit your current marketing funnel.
We start testing with a small budget and run ads through the right channels.
We do away with the things that do not work on a weekly basis, instead of once a month.
We increase the budget according to what works, and not what does not.
We report according to the numbers we agreed on from the first day, instead of providing you with vanity metrics.
The companies have different funnels. Let’s take a look at some cases of our Performance Marketing.
Performance Max and Meta retargeting were used together to attract customers who are really interested in purchasing instead of wide targeting.
ROAS:
1.8x → 2.6x
Cost per purchase
₹850 → ₹410
Repeat purchase rate
+15%
Meta lead forms campaigns were transformed into CRM of the client allowing for the instant follow-through.
Cost /lead
420 rupees → 265 rupees
consultation percentage
+28%
confirmed leads
60 → 80
Search campaigns that coincide with booking seasons, as well as a retargeting funnel that aims at getting back users who have abandoned the site.
Cost of booking enquiry
-22%
Bookings conversion
+13%
Peak season ad ROI
3.2x
Account-based campaigns on LinkedIn in combination with Google searches having a high intent.
Cost/lead
₹1,200 → ₹840
Number of sales
+17%
Value of sales pipeline
+₹8L
YouTube lead generation ads generating Performance Max campaign optimised not just for clicks, but also for the purchase price value.
Revenue gained from ads
+16%
Acquisition cost reduction
-18%
Return on the ad investment
3.1x → 4.4x
Want results like these?
We charge based on the spend on ads actually managed, so the management fee is always shown separately from ad expense.
For Businesses Testing Paid Ads
For Businesses Ready to Scale (Most Popular)
In addition to everything in Starter, we provide:
For High-Spend, Full-Funnel Brands
Getting everything from Growth, we also offer:
Do you have a certain target for ROAS or CPL in your plans? We can develop a Performance Marketing strategy and a pricing model that would enable you to reach it.
*Management fees are approximate and may vary based on channel mix and spend — confirmed only after a free audit call. Ad spend is always billed separately.
Paid ads perform better with a funnel designed to convert those ads. Here are some ways we can assist, outside of performance marketing services::
Landing pages designed to convert paid traffic.
Get free long-lasting traffic to accompany your paid traffic.
Use organic content to drive down the cost of paid campaigns.
Design ads that actually convert and are tested.
All your money accounted. All your results validated. This is Performance Marketing at its best.
AA best performance marketing company sets the target CPL or ROAS before spending and then communicates the final results.
A genuine performance marketing plan should specify your target KPI, channel mix, and management fee separately from your ad spend.
You can access the dashboard in real-time and receive a formal performance review every month by measuring your KPIs.
A freelance performance marketing consultant provides insights into planning, execution, and assessment with agency experience
There is no reliance on other marketing networks. All ad campaigns for Google, Meta, and YouTube are handled by us.
Most businesses spend around ₹50,000–1,00,000 per month for ad management. it usually increasing costs as a channel proves itself.
