Learn digital marketing. Get skills. Build your career. The digital marketing course is focused on the industry and includes practical projects, experience of a marketing agency, and practical training.
Written by Priya Menon, Lead Digital Marketing Trainer at Bharathi Creative Academy (8+ years agency experience, Google & HubSpot Certified)
Reviewed by the BCA Academic Team · Last updated: July 2026
Trainers
Trainers
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Hybrid delivery
The digital marketing course is for five types of learners:
start a career soon after getting a degree.
learn the skills in demand and apply for jobs with confidence.
learn new skills or change the career without leaving the job.
Increase sales with the practical knowledge gained in this course.
Learn how to work on a freelance basis independently.
No, AI will replace only the whole process of work. So, the digital marketing course today will help you learn to use different AI tools.
That is why we created a special track AI digital marketing course. It which combines the traditional strategy with the use of AI in search engine optimization, advertising campaigns, and generation of optimized content.
As people learn differently, this digital marketing course consists of three tracks. Each with its 10-module structure and workload.
Ideal for people starting to learn. This foundation digital marketing course for absolute beginners. It covers the key fundamentals without the need for prior knowledge.
| Module | What You Cover |
|---|---|
| M1 | Understanding Digital Marketing |
| M2 | Basic Website Features & SEO Process |
| M3 | Understanding Off-Page SEO & Local SEO |
| M4 | Basic Social Media Marketing |
| M5 | Understanding Google Advertising |
| M6 | Basic Content Writing |
| M7 | Email Marketing Basics |
| M8 | Introduction to Google Analytics |
| M9 | Canva & Basic Creative Design |
| M10 | Career Foundations: Resume, LinkedIn & Portfolio Setup |
Ideal for people looking for involvement in real-life projects. This practitioner Digital Marketing course includes all the fundamental tools with actual campaigns and actionable reports.
| Module | What You Cover |
|---|---|
| M1 | Advanced SEO management & Keyword Research |
| M2 | Technical SEO & Website Analysis |
| M3 | Landing Page & Conversion Rate Optimisation |
| M4 | Strategies for Social Media Marketing |
| M5 | Meta Ads Management |
| M6 | Google Ads & Performance Marketing |
| M7 | Content Marketing, Copywriting & Email Automation |
| M8 | Data Analytics and Reporting |
| M9 | Influencer & Affiliate Marketing Basics |
| M10 | Live Client Projects, Case Studies & Freelance Starter Kit |
Most suitable for the people who want an AI-driven edge. This AI digital marketing Course works in conjunction with Practical AI Tools.
| Module | What You Cover |
|---|---|
| M1 | Fundamentals of AI for Advertising and Prompt Engineering |
| M2 | AI-Powered SEO & Content Research |
| M3 | AI Content Creation (Copy, Creatives & Video Scripts) |
| M4 | AI Advertising Optimization (Performance Max, Advantage+) |
| M5 | AI Analytics and Predictive Reporting |
| M6 | Automation of Marketing and AI Chatbots |
| M7 | Generative Engine Optimisation for AI and Overview of AI Tools |
| M8 | AI Techniques for Social Media and Influencer Marketing |
| M9 | Creation of Your Own AI Marketing Toolbox |
| M10 | Creation of Your Own AI Marketing Toolbox |
Your name will feature as a co-author to a live deliverable or report before you graduate. Most training providers only have simulated projects.
High-performing students can complete small-scale freelance projects while studying.
Your final project will be pitched to real recruiters. It’s not just posted on some website.
one dedicated mentor will be monitoring your progress through all 10 modules, instead of a different mentor for various topics.
Every assignment would be reviewed by human and AI tools. So, you will learn speed and judgment simultaneously.
Ananya Krishnan
SEO & Content
Kaviya Priya
Social Media Lead
Monika
Digital Marketing Strategy
Nilober
Performance Marketing
Shalini
AI Marketing
Vasu
Email and Automation
| Track | Duration | Weekday Batch | Weekend Batch |
|---|---|---|---|
| Foundation Course | 6 Weeks (30+ Hrs) | Mon–Fri7–8 PM | Sat–Sun10 AM–12 PM |
| Practitioner Course | 10 Weeks (60+ Hrs) | Mon–Fri7–9 PM | Sat–Sun10 AM–1 PM |
| AI Mastery Course | 14 Weeks (85+ Hrs) | Mon–Fri7–9:30 PM | Sat–Sun10 AM–1:30 PM |
Mode: Online / Offline (Hybrid) • Batch Size: 10–15 Students • Recorded classes with lifetime access on every track.
The payment structure varies according to the type of course. Thus it is advisable to contact our consultant to find the corresponding option. Here are some features of our payment system:
you can pay with the help of the EMI system without hidden costs.
enroll early to get the lower price locked before the next batch price revision
missed a live batch class? Re-attend the same course free within six months
refer someone to join the course and both get a discount on the next payment
you get the access to all course materials before the class starts.
every program comes with live projects, certificate, portfolio assistance, & placement help
Digital Marketing Executive at TechNest. He got the first job in the marketing department in one month of finishing his course.
Arun Kumar
Foundation Course graduate
SEO Executive at RankerX. She created her live SEO portfolio during her Practitioners Class. she got shortlisted for 2 interviews.
Priya D
Practitioner Course graduate
Freelance AI marketing consultant, he runs AI-based advertising campaigns for three retail clients.
Mohammed Rafiq
AI Digital Marketing Mastery graduate
Performance Marketing Associate in AdWorks. She has no marketing background before. Now managing live google ads budgets in 3 months
Swetha R
Practitioner Course graduate
The owner of a small business of home bakery. he has successfully applied his learnings that doubled orders on a monthly basis.
Naveen S
Foundation Course graduate
Yes – it is no doubt even more relevant than before. Businesses are in need of specialists who grasp traditional SEO. They also know how to be referenced in AI Overviews and chatbots.
The most popular among employers are Google Ads, Meta Blueprint, and Hubspot. They have the highest recognition among employers. All three are included in our course.
Digital Marketing Foundation Course covers all essential elements. AI Digital Marketing course includes AI related SEO, content, advertising optimization, and automation.
The industry’s projections indicate that marketers who are AI-friendly are set to earn higher salary. They can produce the same results faster while taking a more strategic approach to the overall marketing process.
No, as the Foundation track has been designed for people with no prior knowledge or experience.
Yes. Placement help and interview preparation are a part of the entire program.
Limited seats across all three tracks. Enrol in our digital marketing course today or chat with us on WhatsApp.
